What is a GIF?
GIF means Graphical Interchange Concept. It is an image format created in 1987 by Steve Wilhite, a software developer from the United States who was seeking for a means to move images with the shortest file size possible. In a nutshell, GIFs are a succession of pictures or soundless clips that loop indefinitely without the need for anyone to push play. GIFs, like the beat of a music, become instantly recognizable due to its repetition.
Who uses GIFs on social media?
Glance around… GIFs are all over the place! Previously, they were exclusively popular on Buzzfeed, Tumblr and Reddit, but in recent years, social media behemoths Twitter and Facebook have joined the party. Facebook Messenger received a GIF web browser in July 2015 on the other hand Twitter received a similar search engine in February 2016. About 100 million GIFs were shared on Twitter alone in the following year. Looking at the whole picture, we believe it is past time for everybody to start considering this image format as a viable marketing tactic, social media platforms.
Reasons to use GIFs on social media
Companies who share honest and fascinating material with their customers may build a strong bond with them, and the appropriate GIF can help them do so. This format’s short, looping nature makes it an ideal meal for today’s audiences’ attention spans. The usual file is 2-5 seconds long, making it ideal for capturing the eight seconds of observation you’ll get when your followers read across their social media feeds.
Few ways GIF can add value to your business
- GIFs are simple to share.
- GIFs demonstrate that you are aware of current events.
- GIFs show off your playful side.
- In a much shorter statement, GIFs can convey more context or emotion.
When should you use GIFs?
These animated marvels inject a healthy dose of youthful fun onto your feed. They’ll not only get your reader interested, but they’ll also keep your company from coming out as too serious. This is how to say it with a GIF, whether your goal is to raise brand awareness, develop a brand personality, or produce more viral content.
Showcase your product
Because GIFs are dynamic, they can display subtleties and action that stationary pictures can’t. The animation is a fantastic way to highlight a major feature or function of your product.
Makes your post more gamified
Gamification is one approach to make use of GIFs to boost your social media engagement. You may make it more exciting for someone to comment or engage by making it feel more like a game than a social media post.
Make visual instructions available.
How many words is a GIF worth if a picture is worth a thousand? They’re a terrific method to guide your audience with how-to, step-by-step instructions, or cuisines. Because they loop indefinitely, your viewers can watch them as many times as they need to completely comprehend them.
Use related material to go viral.
GIFs are simple to understand, which makes them easy to share on social media. Users are more inclined to discover and share your material now that every social media platform makes visual content prominent in the news feed.
Make your statistics come to life.
This is a fantastic approach to present your facts in a more understandable manner. Use GIFs to bring some colour and movement to otherwise boring stats.
Share something that brings a grin to your face.
GIFs, like other social media posts, aren’t necessarily about engagement or sales. We recommend that you provide some cool material with your viewers from time to time merely to keep them entertained. This is a great way to remain in touch with your customers and increase engagement.
Give a stylish reply
GIFs are the ideal way to respond to users on social media if you want to come out as friendly, positive, and straightforward. If you’re ever at a loss for words or emojis, GIFs are a great way to respond to any comment, post, or Tweet at eye level.
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