Do You Know About Different Types of Video Marketing And Its benefits?

15th Sep 2021, author: dreamengineanimationstudiomumbai


Animation has the potential to be significant in every sector. Animation videos are used by everyone from small businesses to large organizations. Animation movies aid in the explanation of difficult processes or concepts, the sale of a product, or even the recognition of a product. Everyone has a connection to animation in some manner. Almost everyone has seen a cartoon or animation at some point in their lives, therefore these are more successful in grabbing attention.

Animation can be found in a variety of settings, including social networks, your site, tv, films, YouTube, and ads. We employ animation in our video marketing initiatives for a variety of reasons, not only for ourselves but also for our clients.

What Are Animated Marketing Videos and How Do They Work?

An animated marketing video is made up of both audio and visual elements. It’s a flow of a process that uses animated characters, beautiful graphics, and text to simplify difficult facts.

It is a marketing strategy that will assist in the development of a brand that will resonate with the target audience. There is no cause to be hesitant when it comes to selecting the best-animated videos.

Why? Because these amusing animated videos are:

  • Graphic
  • Exciting
  • Attempting to engage
  • Captivating in just a few seconds, animated marketing movies may describe your business concept. These movies, like explainer videos, are short but packed with information.
  • People will watch your video until the finish if it is fantastic. Google will notice that people are interested in your website if they remain longer on it. Your site will then be ranked higher for your company keywords.
  • The bigger the number of unique visitors you have, the higher your production will be. As a result, you’ll have a lot of potential leads. It’s a fantastic opportunity to turn more leads into sales.
  • Animated marketing videos will allow you to grow your business in a more efficient and contemporary manner. Customers will understand and remember what you’re offering them if you do this.
  • The use of an animated marketing video enhances the reputation of a product or service. People will continue with the company once it has been proven, resulting in a large number of customers. Building strong client relationships ensures the industry’s long-term viability.

When a marketer believes he is not doing enough to help his company develop, the issue could be with the plan he is employing. Even if all technical efforts are made, if the wrong marketing approach is used, all could go to waste.

But, because technological growth is free, nobody should give up hope. Nothing is impossible in the corporate world.

It can be a terrific opportunity for everybody to continue believing, especially now that video marketing appears to be the answer to several people’s issues.

Video marketing is a fantastic marketing strategy. Its popularity has exploded on the market. Many firms are familiar with this marketing technique because of its efficacy and low cost of implementation. Different methods of video marketing exist. Marketing videos that are animated are excellent examples.

However, mastering the procedure is critical if you are a startup company wanting to invest in video marketing.

To be successful in a company today, a marketer must make a genuine commitment to their target audience. To stand out, a company must develop a distinct identity.

But it’s also true that not everyone who attends a business meeting is an expert in their field. As a result, one may wind up making the wrong commercial option.

That isn’t going to help anyone’s business. As a result, the first duty is to acquire the necessary knowledge and comprehension.

This idea isn’t new: brands need a video marketing plan. What has changed is the prominence of video on all platforms and channels.

Video is no longer merely a component of your total marketing strategy. It’s crucial to your outreach and campaign activities, particularly your social media strategy.

What is the significance of this? You’re probably lagging behind if you’re not making videos. But don’t be concerned. For most videos, the more straightforward and raw the content appears, the more authentic it appears… and that’s what your audience cares about.

Even better, video creation is now more affordable than ever.

Over half of customers want to see videos from companies… more than any other sort of content, according to a HubSpot Research survey.

Video can be used for more than just amusement. The mere thought of the term “video” in your email subject line raises open rates by 19%, while video on web pages can increase exchange rates by over 80%. Buyers also say that videos encourage them to make purchasing decisions in 90% of cases.

However, video has revolutionized not only how companies market and customers shop, but also how salespeople communicate with and acquire prospects, and how service teams assist and satisfy customers. Simply short, video is extremely beneficial across the entire cycle, not only for increasing brand awareness.

Video may be a useful tool for marketers to use across the consumer buying process, and it can do a lot more than just enhance interaction. Salespeople can use backend data to qualify and priorities cold or inattentive leads.

Onboarding films, experience and understanding videos, meet the crew videos, assistance video conversations, and client stories are just a few examples of how video may help service teams provide a more detailed, personalized customer support experience.

Video is accessible to enterprises of nearly any size — both in terms of team and funding. In the coming year, 45 percent of marketers expect to use YouTube into their content strategy. Will you be one of them?

Without a question, video marketing is among the most recent contributions to your marketing toolkit. You may still have reservations. Is it truly worth it to think about using videos to promote your company? Do you have the necessary resources to generate and market video content?

The answer is straightforward: yes, it is worthwhile. Video is one of the most adaptable and lucrative digital marketing techniques available, not simply because everybody does it.


Here are a few reasons why you should start using video marketing immediately.

  • Boost Your Social Prestige

Video content is supported by all of the major social media platforms, including Facebook, Twitter, and Instagram. With the launch of Lifestage, Live Video, and 360 Video, Facebook has pushed the video experience to the next level. Instagram has 60-second videos and Stories. YouTube is a completely other animal. Such video platforms offer a large number of potential clients who can be fostered into customers. Posting animated videos on social media will help you grow your social media following and clout.

  • Video Increases Sales and Conversions

First and foremost. You can make a lot of money with videos. A marketing video on your homepage can boost conversions by as much as 80%. And it is ensured that video works well in whatever category in which it is used.

Video might potentially result in direct sales. According to studies, 74% of people who saw an explainer video about just a product or service went on to buy it. So get to work on your interesting product videos right away!

When you think about that now, the video’s effectiveness is not that shocking. And besides, our most dominating sense is vision. The majority of information sent to our brain is visually. So, if photographs can significantly increase engagement, think about what moving visuals can do for your business.

  • It causes people to notice your brand

Because videos are the most engaging and interesting content kind, video marketing is an excellent strategy to raise brand exposure. Consider what causes you to pause your Facebook or Instagram feed scrolling the most. It’s most likely a stunning video or GIF. The movement grabs our interest, draws us in, and encourages viewers to keep listening to what a company is saying. Furthermore, you can underline your brand’s distinctiveness in the animation commercial or explainer film by including brand identity elements such as logos, slogans, and branding colours.

  • Video Production Packages for Whiteboard Marketing

When it comes to training and corporate communication, whiteboard animation has a lot of marketing applications. When it comes to educating your target audience, it works extremely well. The key to making fantastic stories with this animation style is to carefully organize your hand gestures. As a result, when it comes to storyboard artists, the concept artist must make sure that key points in the screenplay are animated using right-hand gestures.

  • It makes people LISTEN to you

Your commercial video or product demo video will be even more engaging with appealing music, intriguing sound effects, and voice-over. As a result, your audience will be able to not only see but also listen your brand. To make its “voice” sound even more appealing, you might employ memorable analogies, the brand’s credo, and marketing messages. Allow others to learn about your company’s history, mission, and values. Tell them who you are and where you’re going as a brand.

Animation videos are frequently used to teach a subject or procedure. It’s incredibly simple to make these films fascinating and engaging because you can basically do whatever you want with them. Animated videos are sometimes preferable to videos with real people. When someone are describing how to do something, it can take longer to get a point across. Animations not just to elicit emotions, but they also initiate conversations

  • The video demonstrates a high return on investment

To pique your interest even further, 83 percent of firms believe video offers a decent return on investment. Despite the fact that video creation is not the easiest nor even the cheapest operation, it pays off handsomely. Furthermore, online video editing tools are developing all the time and are becoming more accessible. Even your cellphone is capable of producing decent videos.

Another plus is that your videos do not need to be flawless. It’s all about the content! According to a recent study, users are most turned off by videos that do not effectively describe the service or product. It didn’t matter as much whether the product was of low quality or had a bad design. So it’s fair to argue that video is similar to pizza in that even when it’s poor, it’s still tasty!

  • Trust is built through video

Conversions and sales are built on the foundation of trust. Building trust, on the other hand, should be a goal in and of itself. The entire premise of content marketing is built on building long-term connections and trust. Quit selling but instead attract customers by presenting them with fascinating and valuable information. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions, put it better than I could:

The new era necessitates an emphasis on ignition rather than content, trust rather than traffic, and the exceptional people in your audience disseminating and promoting your material.

Everything is done through video. We are more likely to be engaged and have our emotions sparked by video information. When it comes to elite members of the audience, YouTubers have emerged as the most potent social media influencers for promoting your company. As a result, if you’re serious about content marketing, you need also be concerned about video.

Promotional videos can also help to build trust. Some customers are still wary of purchasing goods and services over the internet due to concerns about fraud and deceit. Successful marketing films, on the other hand, showcase your items in a conversational manner. This provides a sense of personalization, which is why 57 percent of buyers think videos have increased their confidence in making online purchases.

  • Google is a big video fan

Visitors will spend more time on your site if you use videos. As a result, more exposure creates confidence and informs search engines that your website contains valuable material. Moovly provides us with impressive numbers: If you have a video embedded on your website, you’re 53 times more likely to rank #1 on Google. Since Google acquired YouTube, the amount of influence videos have on your search engine ranking has increased significantly.

Make absolutely sure that YouTube videos are SEO-friendly. Make names and descriptions that are intriguing. Include a link to your company’s website, goods, and services. Provide a path for potential clients to take the next step. Also, to promote even more actions, look into the world of interactive videos.

Not just that, but because YouTube is owned by Google, they enjoy putting their particular site first for a variety of keywords. And we have a good chance of placing above most of the websites in the search engine results for our MasterClass overview, the three leading slots are occupied by a YouTube loop! In other words, we won’t be above the fold until we’re willing to film a video.

  • They’re Effective

Why not produce an animation film that tells the same message in one minute or less, instead of a human spending three minutes discussing a procedure or showcasing a new product they’re selling? All of this is entirely achievable with animations, which are, once again, adaptable, interesting, and simple.

  • They’re Modifiable

Your animations can perform or say anything you desire because they are entirely configurable. This means you can remove or add everything, even if it’s the same video being used multiple purposes. While videos with real people are fantastic in some cases, there are times when an animation video is more successful. You can’t alter what anyone says or does this on camera without working with them for numerous hours or days on the perfect shot. With animated videos, this is not an issue.

  • Mobile Users Respond to Video

Video and smartphones are inextricably linked. 90% of people watch videos using their smartphones. The amount of smartphone video views has increased by even more than 233 percent since Q3 of 2013. Every year, according to YouTube, mobile video consumption increases by 100%. Because people prefer to view videos when out and about, and the number of smartphone users continues to rise, your video audience will continue to expand.

Also, according to Search engine, smartphone users are twice as probable as TV viewers to feel a feeling of individual linkage to brands that show video content or advertisements on their phones, and 1.4 times more likely than computer viewers to feel a level of personal connection to brands that demonstrate video content or ads on their phones.

Because of the rise of mobile video, marketers must be aware of how customers interact with their phones on a personal level. For example Give them more options in terms of the streaming video they watch.

  • Increase Sales and Conversions

Animated videos are a tried and true method of increasing conversions and sales. Including video to a homepage, according to Invisia, can boost conversions by 80 percent. Both direct and indirect, videos can boost sales. Prospects enjoy visualizing themselves utilizing the things they are considering purchasing. As a result, you may utilize animated explainer movies to demonstrate how a product, service, or your company works to visitors.

  • Everything Can Be Explained Through Video Marketing.

Are you preparing to launch new products and services? Make a video to demonstrate how it works. Users claim they’ve viewed an explanation video to learn more about a product or service 98% of the time. As a result, 45 percent of companies that employ video marketing have an explanatory video on their main page. 83 percent of those businesses believed their homepage explanation video was effective.

You’re attempting to explain a complex concept. Make animated movies. Animation has the ability to bring concepts to life in a way that neither text nor live video can. Furthermore, monotonous commentators are no longer sufficient to cut through the cacophony. Animated videos are the ideal blend of entertainment, nostalgia, and ease of use. They’re also effective. Because animation permits you to show rather than tell people what you’re talking about, it’s simple to communicate what could otherwise be a difficult topic to grasp. You can make a statement in these videos by employing colours or characters that will capture the attention of your viewers. Because of their simplicity, these movies are utilized to sell in a brief manner and, as a result, sell things. You can also command the characters to say or do whatever you like.

  • The use of video can increase engagement. Even the most sluggish buyers might be enticed to make a purchase.

Video content is not only a fantastic learning tool, but it’s also incredibly simple to absorb. Today’s lifestyles are just too hectic to devote time to reading lengthy product information or researching services in depth. The advanced customer expects to see a product in action before making a purchase. One of the most compelling reasons to use video in your content marketing is that it appeals to people.

Video marketing has the ability to reach a large number of people and functions on multiple levels. Even the most slackers. Make sure you’re speaking to the potential client’s ears as well as their eyes. Your competitive edge has been amplified!

  • The use of video encourages people to share it on social media

According to Michael Stelzner’s 8th annual Social Media Marketing Industry Survey, 60 percent of social media marketers used video content in 2015, and 73 percent of all respondents expected to use it in 2016. They certainly did.

With their new capabilities, social media sites are also encouraging video creation. 3600 Video, Real Video, and Lifestage are new Facebook features (It Is A Video-Centric App for Youngsters). Instagram introduced 60-second videos and Instagram Stories, while Twitter introduced Periscope. YouTube is indeed the world’s second most visited network.

  • Bonus Tip #1: Video Ads Are Effective

Hear this: video advertising has a 1.84 percent average number of clicks. That’s the highest click-through rate of any internet advertising format! The completion percentage for a 15-second non-skippable YouTube video ad is 92 percent. The percentage of skippable video commercials is 9%.

On social media sites, video ads are also very powerful. Facebook and Nielsen collaborated to assess the cost of digital advertising on its network. They discovered that during the first ten seconds of a video, 74% of the total Ad Recall may be obtained. So, instead of banner ads, create video ads to combat banner blindness.

  • Bonus Tip 2: Video Is Killing It in Email Marketing

If you’re currently making videos, make absolutely sure to include them in your email marketing efforts. The click-through rate on an introduction email including a video increases by 96 percent! That’s a terrific method to set yourself apart from the competitors while still getting your point out.


There are several types of video marketing, few of them are mentioned below. Making the right choice can help you reach the pinnacle of glory

  • Marketing Videos With Animation That Tell Great Stories!

Video marketing is when you utilize videos to attract, engage, and convert potential customers. “For each and every Action Scenes, there seems to be an Animation that is the polar opposite.” While your rivals use real actors, utilizing animated videos for marketing provides you that distinctive voice to gain the attention you deserve. We assist you in telling stories that engage your audience, explain your point, and elicit emotions!

  • Video Production Services for Cartoon Marketing

The power of story in cartoon video marketing allows you to emotionally connect with and gain the love of your intended audience. Your firm may interact with your audience by using cartoon advertisements, brand stories, and explainer videos. Designing and creating characters that your viewers can quickly identify with is the key to telling amazing stories in this approach. The key to success is to fit your tale into the customer’s story gap.

  • Video Production Services for Infographic Marketing

To express their message and engage with their viewers, most Marketing explainer videos use infographic animation. The key for writing great stories in this approach is simplicity, which involves only employing the things necessary to tell the story and discarding everything else. Great animation transformations are essential for keeping the viewer engaged and focusing on critical portions of the tale.

  • Animated Marketing Videos in a Mixed Media Style

The goal is to stand out in a crowd, and multimedia animated videos let you do just that by allowing you to experiment with various media. The appropriate media selection is the key to telling fantastic stories with this animation approach. As a result, when it pertains to storyboard artists, the concept artist must ensure that the compositions are balanced and that the transitions are smooth.

  • The Cost & Formula for Creating a Winning Marketing Video

The cost of animation marketing movies for businesses is mostly determined by the animation style plus video’s intricacy. Other elements that may influence pricing include delivery timeframes, duration, and response time. Let’s also take a look at some of the marketing uses for animated videos, as well as the accompanying package costs.

  • To Demonstrate What You Do, Use Animated Marketing Videos!

When McAfee approached us, they were considering a global makeover. They needed a series of b2b explainer videos to engage consumers and position oneself as a cutting-edge cyber security firm. They spent a lot of time and money first defining many visual styles, then running A/B tests to determine which one was the best. At a cost of approximately USD 19,200, they created a 3-minute infographics animation.

  • Brand Stories through Animated Marketing Videos

Mo Seetubtim, the company’s founder, wanted to make a brand story video for The Happiness Planner based on her own personal experiences. The task was to produce an original animation video style that matched their well stated value proposition of “assisting you in being happy, whole, and fulfilled.” At a cost of USD 18,000, they created frame by frame cartoon animation for two minute films.

  • Music Promotional Videos in Animated Form

This project was completed for a specific reason. All earnings will be donated to the non-profit “Habitat for Humanity,” according to our customer Jim Stanard. The task was to create this animated music video on a budget of USD 15,000 in order to meet the deadline. Within the budget constraints, our team was seeking for an animation style that could do honour to the music. Finally, to achieve the playfulness required for the video, they combined stock pictures with cartoon animation.

  • Brand Awareness through Animated Marketing Videos

FactSpread’s purpose is to strengthen democracies by exposing those who are analytically deprived to typically non (among experts) information on public policy-related topics. At a cost of approximately USD 18,000, they constructed a 90-second multimedia cartoon animation with a custom-made song.

  • B2C Product Launch Animated Marketing Videos

Our customer wanted to make a big splash with his groundbreaking invention. Our concept artist conceived the idea of a Sin City-themed movie trailer. To give honour to the concept, they used cartoon animation. For this product animation video, they had a budget of USD 10,000 for 60 seconds. The video concept was well-thought-out, with bespoke music and sound effects to elicit emotions!


2018’s Top Video Trends

Video material is preferred by the majority of customers over reading content. The popularity of video in content marketing will skyrocket. Video will be used increasingly for lead generation and conversion. Many potential purchasers are averse to speaking with salespeople. If the goal is to convert, explainer videos, video commercials, and other forms of video will be a crucial element of your marketing efforts.

Because video material is so popular, more content at the top of the curve will have to be in the video file. It was almost self-evident in B2C. B2B people, on the other hand, are people. The audience is more likely to stay in their comfort zone when watching video content, and that they will never participate with system 2 reasoning. The state of mind of System 1 autopilot should result in much less rational reflection, less resistance, and more conversions.

  1.  The quality of the content is critical, but the value of the manufacturing is less so. Small scale manufacturing and technical features must be acceptable, but not exceptional. Although higher manufacturing quality is linked to increased trust, it cannot compensate for a lack of facts. So, as long as the product is compelling, Facebook Live videos, webinar recordings, and other video material with sufficient production quality will work.
  2. The tolerance of acceptable production value will result in a large volume of commercial video content being made on platforms such as Facebook, Instagram, and Twitter.
  3. As a result, brands will begin to consider video carefully. How various video forms and networks can complement one another. How to make foundational video material that can be atomized, enlarged, and merged with various types of content. Trying to figure out how to get the most out of their videos.
  4. It’ll be more crucial than ever to convey stories. People could read through with a series of facts or directions in a paragraph but present that in a video, and you will end up losing your viewers. A video’s rhythm and emotional connection with the audience will determine whether it succeeds or fails.
  5.  Video marketing testing Whenever it comes to digital content, there have been no hard and fast laws. When it comes to understanding how to handle video, a lot of trial and error is required. In different channels, there are long and short versions. CGI, talk show hosts, actors, and animations In the video, how to deliver introduction, lures, and starts calling.
  6. Videos must be optimized for a number of platforms and then use situations. We may, for example, need to watch films without audio on occasion. When there is no sound, subtitles or on-screen text are used to deliver the content. When the ad contains the same language subtitles as the ad, research suggests that the message is remembered better.
  7.  Live video broadcasts will play an increasingly essential role in video content. In accordance with established format, with post-event promotion of the original recordings. Bring live shows to their viewers, host a live Q&A session, and conduct interviews with influencers to increase engagement and brand recognition.
  8. YouTube is a video site. Facebook will attempt to usurp You Tube’s video dominance. Independent content creators and brands can use YouTube to grow their following. YouTube, unlike Facebook, offers a clear monetization solution. Facebook must figure out a means to attract large Youtubers to its website.
  9. Personal sales and assistance will also be aided by videos. There are two ways to accomplish this. Using pre-recorded video with sales or support workers is the first and most scalable solution. The second alternative is to record short messages for specific needs and make them available to (possible) customers at a later time.
  10. Video marketing’s return on investment. Video content at the top of the curve can be difficult to measure (the same goes for blog posts), but as the selling process progresses, more videos will be employed in the sales process. Customers will think less and act sooner as a result of video, which will shorten sales cycles.

Popular Companies Methodology

Many people believe that animated marketing videos are only for small firms, however this is incorrect. Because this fantastic marketing method is used by a lot of significant and well-known brands. As a result, an increasing number of businesses have demonstrated that video marketing is effective. It’s easy to see why the majority of companies nowadays favour animated marketing videos.

Why Should You Hire Our Animation Company?

The Dream Engine Animation Studio in Mumbai is a one-stop studio for 2D and 3D animation for the education, medical, engineering, architecture, and entertainment industries. Dream Engine Animation Studio, Mumbai offers a wide range of animation services to promote businesses for their ambitious services and products.

If you are looking for an animation studio to enter the smart world for 3D video marketing animation contact Dream Engine Animation Studio, Mumbai without wasting a minute.

You can also follow us and connect to us on Facebook/ Instagram/ Twitter/ LinkedIn

You can watch the work of Dream Engine Animation Studio, Mumbai on our YouTube channel.

  • Fair pricing with no hidden charges and unrestricted humility to enhance your client service.
  • Maintain your peace of mind with the most experienced vertically integrated team of enthusiastic storytellers and a highly efficient collaborative approach.
  • We believe that art cannot be made, and that it should not be. As a result, we make sure that each film is hand-drawn and that you control all of the rights to it.


Video advertising is becoming more accessible and economical. Video adoption is increasing in part due to technological advancements, but it’s also because it’s simple to disseminate over the world. Creating marketing videos for your company involves both creativity and understanding of human psychology. The combination of these elements allows for the creation of true advertising miracles at a low cost. Today, video marketing is an important aspect of a brand’s strategy since it allows modern customers to be engaged through their preferred content form — video. It enables businesses being seen, being heard, and being understood by their intended audiences. Furthermore, video marketing is a wonderful approach to distinguish a brand from its competitors in the competitive online marketplace.

In a few days, emotionally charged, innovative video advertising may travel over the Internet, garnering millions of views. And that is precisely the goal of video marketing: only the most innovative survive! Your company’s future can be brighter with the help of these animated marketing videos. Video marketing is a powerful tool for gaining the trust of potential clients.